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06.2014

WORLD CUP 2014: PRIME TIME FOR BRAZILIAN WINE?

The World Cup — FIFA’s celebration of global soccer — kicks off on Thursday in São Paulo with
host Brazil vs Croatia and will end on July 13 in Rio with the final match at the famous Maracanã
stadium, which was originally constructed for the first Post-WWII World Cup in 1950.
That game is likely to be the most-watched single event in world history — talk about prime time!
Soccer is a fast game full of twists and turns and it is notoriously difficult to predict how a big
tournament like this will end, but based on history, which I admit does not always repeat itself, I will
hazard three observations.

And the Winner Will Be …
First, the winner is likely to be from the western hemisphere, not Europe, Asia , Oceania or Africa.
Only twice has a team from outside the host country’s half of the globe won the big prize: Brazil in
Sweden in 1958 and Brazil in South Korea-Japan in 2002. Good news for Brazil, Argentina,
Uruguay, Columbia, Mexico, the USA and the other teams from that part of the world.

First, the winner is likely to be from the western hemisphere, not Europe, Asia , Oceania or Africa. Only twice has a team from outside the host country’s half of the globe won the big prize: Brazil in Sweden in 1958 and Brazil in South Korea-Japan in 2002. Good news for Brazil, Argentina, Uruguay, Columbia, Mexico, the USA and the other teams from that part of the world.

Second, the winner is likely to be Brazil based on the fact that they have won more World Cups (5) than Italy (4) or Germany (3). Among Western Hemisphere powers Argentina and Uruguay have won two each. That Brazil is also the host country improves its odds, according to my soccer-mad friends, although it is important to remember they lost the final at home to Uruguay in 1950 — a result that made young Pelé’s father cry and inspired the later successful efforts.

Finally, the 2014 World Cup champion is likely to be a significant wine country. Every previous winner of the Cup from Uruguay in 1932 to Spain 2010 plays in the world wine league, even 1966 winner England, which makes up for its modest but growing current wine product by being a key export market for the world’s wine. Is that too much of a stretch? I hope not — otherwise the Netherlands, another big export market, might as well give up now!

Is Brazil an important wine country? If so, then it would seem to be the strongest possible favorite to win the cup, as a report from the analysts at Goldman Sachs suggests. Wine is alive and well in Brazil. No wonder they are using the occasion of the World Cup to promote their industry (click on the image above to see a FIFA video) much as South Africa did (see video below) when they hosted the 2010 tournament.

>> See full:
http://wineeconomist.com/2014/06/10/world-cup-wine/





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Lidio Carraro Vinícola Boutique - Estrada do Vinho, RS 444, Km 21 - Linha 40 da Leopoldina, Vale dos Vinhedos, Bento Gonçalves - RS - Brasil
+55 54 2105 2555 - atendimento@lidiocarraro.com

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